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Local traditions result from long complex historical developments and strongly influence local habits. Distinctive cultural and social differences remain present throughout Italy, although today mass marketing tends to cause a leveling of long-established values. In a country so diverse, it is impossible to define an “Italian” cooking style, but traditional food still is at the core of the cultural identity of each region, and Italians react with attachment to their own identity when they are confronted with the tendency toward flattening their culture.