When Howard Schultz became the President and CEO of the Starbucks Corporation in 1987 the company was selling basically whole-bean coffees, and it counted dozens of stores across the United States. Less than 20 years later Starbucks is one of the most popular brands in America. It has more than 12,000 stores around the world, 140,000 full-time employees and a market capitalization of $27 billion. Considering such a huge success and the fact that Starbucks is entering most of the international markets (including western Europe, China, Russia, Brazil, among others) one can not help but question: “Why Starbucks is not present in Italy?”. Read the entire article here.